There is an old habit in Indian households that rarely gets questioned. When a wedding is being planned, a festival approaches, or a daughter’s future is discussed, someone eventually says, “Let’s go to our jeweller.” Not a jewellery store. Not a brand. Our jeweller. The phrase carries generations of trust, familiarity, and inherited loyalty. It describes a relationship that survived economic upheavals, changing fashions, and even family disputes. For centuries, that re