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Writer's pictureSameer Gudhate

BOOK INTRODUCTION | 2019 HOW MODI WON INDIA | RAJDEEP SARDESAI | BOOK 0033



In the spring of 2019, the world witnessed an electoral phenomenon that captivated both political pundits and the common man alike. It was an election that would shape the destiny of a nation and redefine its political landscape. At the heart of this seismic shift in power was one man: Narendra Damodardas Modi. In "How Modi Won India," acclaimed journalist Rajdeep Sardesai takes us on an enthralling journey behind the scenes, unravelling the strategies, triumphs, and controversies that marked this extraordinary electoral campaign.

In a world beset by political turmoil, social upheaval, and economic uncertainty, India found itself at a crucial crossroads. The people yearned for a leader who could restore faith in the nation's potential, provide stability, and steer the country towards progress. As the nation grappled with these challenges, the stage was set for a historic battle that would test the mettle of both the political class and the electorate.


"2019 How Modi Won India" promises to offer a comprehensive and incisive account of the factors that propelled Narendra Modi to an unprecedented victory. This book goes beyond the realm of mere political analysis, delving deep into the pulse of a nation and examining the aspirations, fears, and hopes that influenced the outcome of this historic election. It sheds light on the strategies employed, the masterful communication techniques employed, and the groundswell of support that propelled Modi to a second term as the Prime Minister of India.

Divided into meticulously researched chapters, this book takes readers on a rollercoaster ride through the corridors of power, the campaign trails, and the battlefields of Indian democracy. It dissects the role of technology, media, and public opinion in shaping the electoral narrative while examining the socio-political fault lines that Modi's campaign tapped into. From the controversial policies that polarized the nation to the populist promises that garnered support, every facet of this historic election is laid bare for examination and understanding.

Rajdeep Sardesai, one of India's most respected journalists and political analysts, brings his vast experience and deep understanding of Indian politics to bear in "How Modi Won India." With a career spanning decades, Sardesai has witnessed firsthand the ebbs and flows of Indian democracy. As a journalist who has covered multiple elections and interviewed political leaders from across the spectrum, his authoritative voice and unbiased perspective make this book an essential read for anyone seeking to comprehend the dynamics of Indian politics. Through meticulous research, extensive interviews, and unparalleled access to key players, Sardesai provides an insider's view of the Modi campaign, drawing readers into the heart of the political drama. By presenting a balanced narrative that explores both the triumphs and the controversies, this book aims to foster a nuanced understanding of a deeply complex electoral process. "2019 How Modi Won India" is a gripping tale of ambition, power, and the pursuit of a nation's dreams. It captures the high stakes, the exhilaration, and the nail-biting moments that defined this historic election. The tone strikes a delicate balance between critical analysis and an engaging storytelling style, ensuring that readers are not only informed but also entertained throughout the journey.

As the repercussions of this momentous election continue to reverberate across the political landscape, "2019 How Modi Won India" becomes an indispensable guide to deciphering the present and anticipating the future. It offers valuable insights into the strategies and tactics employed by political campaigns in the digital age, making it relevant not only for students of political science but also for anyone interested in the art of political persuasion.

With its compelling narrative, thought-provoking analysis, and an array of fascinating anecdotes, this book invites readers to explore the complexities of Indian democracy and the fascinating interplay between leaders and citizens. It challenges preconceived notions, sparks debates, and encourages readers to critically examine the factors that shape electoral outcomes.

"2019 How Modi Won India" is a landmark work that will leave an indelible mark on our understanding of Indian politics. By unravelling the layers of an electoral victory that captured the world's attention, Rajdeep Sardesai offers a profound exploration of power, democracy, and the aspirations of a billion people. Prepare to be enlightened, enthralled, and ultimately inspired by this definitive account of a historic triumph.


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