Have you ever struggled to articulate your offering clearly, get people to buy into your vision, or determine the direction of your business? If you answered yes to any of these questions, this book is for you.
Simon starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
Start With Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
If you are a leader in an organization, small or large, the book provides the keys to establishing a vision to support you and your team in making progress toward that vision every single day. Ever feel like your team is rowing in multiple different directions? Get clear on your “why,” communicate that “why” and build an organization and team focused on that “why.”
Start with Why by Simon Sinek is not about creating an ambiguous value proposition that doesn’t mean anything. It’s about defining why you’re doing what you’re doing, finding purpose and adding meaning to the everyday, and loving every minute of it.
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